# Will Yang / 杨朋翰 · Professional biography

Status: Public biography · Updated 2026-09-06

## Short introduction

Will Yang leads Consulting and Business Development at Noldus China. With a psychology background, he has worked in behavioral research and solutions since 2015, across user research, medical-device human factors, and service-robot interaction. He also explores code, knowledge bases, and AI workflows to improve how professional work is retrieved, organized, and reviewed.

## Background

- Studied psychology at East China Normal University, followed by four years of teaching.
- Joined Noldus in 2015 and participated in finance, packaging, and automotive studies.
- Conducted service-robot interaction research in 2019, using human simulation to examine interactions early.
- Currently leads Consulting and Business Development at Noldus China, contributing to method design, key project delivery, and team capability.

Enterprise consulting is conducted through Noldus. Collective team, product, and organizational outcomes are not individual achievements; case pages state specific roles and public disclosure boundaries.

## Discussion topics

- How research can shape decisions while design can still change.
- Turning field observations into traceable, reviewable judgments.
- Whether agents reduce human workload and where human judgment remains necessary.

These are discussion topics. Event scope, format, and arrangements are agreed separately.

## Public material and contact

- Website: https://willyang.org/en/
- Chinese profile: https://willyang.org/about/
- 2020 talk, Safety considerations in medical-device human factors (Chinese): https://willyang.org/talks/2020-medical-device-hf-safety.pdf
- Enterprise projects: penghan.yang@noldus.com
- Methods, tools, and conversations: yangpenghan1988@gmail.com